Wednesday, September 7, 2011

Strategy......

Right now, because of the botched Punk angle infusing Triple H into the mix early and adding stipulations to a match that should be able to speak for itself, WWE has backed into a corner and, so far as I can see, has no reasonable way out.

With the release of a new WWE cable channel next year, one would wonder if they may pull one or both of their shows from mainstream cable stations to produce on their own dime, but who knows? All the while, WWE's ratings are in a state of standstill and decline. Add that to lowering attendance at live Smackdown events and you may be able to see what's happening.

TNA, on the other hand is in a state of expansion, taking their show to the West Coast for the first time in company history. Apparently, there's some demand from Cali and Nevada (duh!). In my opinion, this is a good move, BUT TNA can't do this sort of thing very often, at least not until the fanbase and attendance grows to such heights that bring in the kinds of dollars to do more. With that being said, both TNA and WWE are avoiding some of the major cities in the nation and I can't help but wonder why.

If TNA were to approach the Midwest the same way they do the South, I'll put money behind some widely attended events. If TNA can score 3000+ fans to Joplin, Missouri for a live event, it seems they should be able to do at least that many in Des Moines, Green Bay, or Minneapolis. TNA has a foothold in places they don't know about yet.

A lasting lesson from Jim Crockett Promotions: Don't expand too quickly and don't give out creative control. Expanding too quickly causes travel expenses to outweigh what's being brought in. That's not good for any kind of business.

Back in the late 80's, Mid-Atlantic Championship Wrestling's performers began to negotiate a creative control clause into their contracts. This put a wrench into any sort of storyline development collaboration between the bookers and the talents. If a wrestler didn't agree to how his character was being used, they'd simply say, "Nope, my contract says I can refuse." The performers have to be involved in the creative process if only to learn how some of these things are done. Writers are very good in the wrestling business at adjusting a story on the fly to accommodate.

This is where WWE is failing....with wrestlers like Tyler Reks, Zack Ryder, Curt Hawkins, and others going to the internet to garner the kind of support they aren't getting from the creative team. Don't try and tell me that something can't be done about this. The Attitude Era was able to create stars ALL THE TIME and still have time for the main events to headline a show. Even up until the Cruiserweight Division's demise back in 2009(?), there was time as there were still two shows and the potential for appearances on a third.

This, if nothing else, makes me believe that TNA sees the problem and has plans for another show in the coming year. Even another hour would put some depth behind the storylines that are lacking or aren't being given the time to be delved into. Just you wait, the war has yet to begin...skirmishes do not make a war, battles do.

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