Thursday, March 13, 2014

Bigger or Better....


When I was a younger man, I was a part of a college group that played all kinds of really random games. One of the favorites was a fundraising game called "Bigger or Better". The premise is simple...at the beginning of the night, teams of 4 or 5 would each be given a nickel. In a door to door mad dash, each team would ask the man or woman of the house if they had anything bigger or better than the nickel. By the end of the night, each final trade was sold off to raise money for the church. I recall couches, filing cabinets, and even a sailboat in need of some TLC all being sold off by night's end. Why bring this up?

Right now, TNA is in a place right now where they want to expand and give their performers the kind of compensation they deserve, but they simply can't afford to do so. D-Lo Brown called it "growing pains"....and I couldn't agree more. The climate in TNA is good, but they need a strategy that is willing to think outside the box.

Many times I have given my take on TNA's woes and the best way to correct them. Some say storylines, which I believe IS a PART of the equation, but I don't believe it to be in the top three pieces of the puzzle. The three pieces that move the needle in MY view right now are as follows.....

1. Set TNA apart from WWE....
The best way TNA circa 2003-2009 was able to differentiate themselves from WWE was their ring and how it was used. 6 sides, folks....I went there. But setting themselves apart wasn't narrowed to just the ring shape; it was the gimmick matches and stipulations and the spotlight on their specialty divisions; The Knockouts and X Divisions. Going back to what separated them in the first place IS the first step towards solidity. One more thing....let's have some debuts and surprises that matter, huh? Pacman Jones  does NOT matter.

2. Marketing/ Visibility......
For far too long, TNA has been virtually invisible to the casual wrestling fan. By not buying time during WWE programming, not getting the word out that TNA is out there, they lose out on the massive amounts of potential fans who might have been swayed if they only knew. By wrangling in the  current "Attitude Era" fan who is just sick of the circus and the move bans and the this or that, you move the needle. Aim for THOSE fans.

3. Travel....
Due to the massive costs, TNA has remained, by and large, a stationary entity. Under new management, more willing to put forth the capital needed to succeed on the road AS WELL AS in a stationary location, we would see a brand with a greater degree of focus.

TNA is, and HAS BEEN in the same Catch-22 for years. They need to move around and travel to make more money, but you need money to travel in the first place. A once a year UK tour is NOT sufficient to raise funds. The travel package NEEDS to include a promotional plan to let towns and cities know they're coming. TNA has done what they can on their limited budget, but a fresh influx of outside dollars would help aid in the process and would also allow a larger roster, paying them a reasonable going rate.

The story at the beginning DOES relate....TNA has been trying their best to trade up in terms of talents, allowing some to get away (Matt Morgan, Tara, Mickie James, etc.) in order to take hold of the cream of the crop on the indy circuit and that says something about the business sense involved in that process. 

No comments:

Post a Comment