Wednesday, April 8, 2015

Press Release.....

It's not very often I get the chance to put something here involving TNA that makes me nearly overwhelmed with pride over being a TNA fan, but Destination America put out a press release that did just that today.

In their release today, they announced that they've had their best first quarter to date and that a huge part of that was the inclusion of TNA Impact Wrestling to their line up. Now I understand Destination America isn't as large as Spike, but already, DA has been a better partner and has lined up more ads for the product on more outlets than Spike ever did, even at TNA's apex on that network.

Keep in mind also that TNA has 3-4 hours of first run programming per week on Destination and is looking at closing in on perhaps airing Xplosion in that number, putting further emphasis on the product. Tack on the fact that ongoing negotiations are in progress with Netflix and you've got a recipe for success now that WWE has all but pulled out of the streaming service in favor of their own network.

Anyone could try and spin this by saying that the numbers are awful, but when you take into consideration that TNA now has the chance to run Impact twice in a week and gain higher numbers of first time viewing or ongoing viewing fans on the weekly, it is huge and the numbers are actually higher than I would have expected. We're talking an average of 75 % of their previous Spike numbers and for a network with right about half the reach. Not bad, if I do say so myself.

No comments:

Post a Comment